The site comprises two distinct areas and phases, with the design proposals for Phase 1 being prepared by Michael Aukett Architects and those for Phase 2 by Wilkinson Eyre Architects.

The scheme introduces a range of typologies, designed to attract and accommodate a wide range of residents and lifestyles. Mews, tenements, apartments, duplexes, and penthouses with differing configurations provide an extensive choice of accommodation, reflected in the richness of the accompanying architecture , whilst providing 9290 sq m ( 100,000 sq ft ) of retail accommodation.